Bricor is proud to announce the successful installation of Electronic Shelf Labels (ESL) at Dometic Australia’s flagship store in Clayton South, Victoria. This state-of-the-art transformation introduces a modern and efficient pricing solution that enhances both operational efficiency and customer experience in the retail space.

Wall Mounted 4.2″ Valley Series

Project Overview

Dometic Australia, a leader in mobile living solutions, sought a sleek, dynamic, and future-ready pricing system for its flagship showroom. Bricor delivered by implementing the 4.2″ Valley Model ESL, paired with a range of accessories to seamlessly integrate into the open showroom environment.

4.2″ Valley Model

Success and Benefits

The introduction of ESL has significantly enhanced the store’s aesthetics, offering a clean, modern, and tech-savvy shopping experience. The digital price tags blend seamlessly with Dometic’s premium product displays, ensuring a polished and professional retail appearance.

Beyond the improved look, ESL provides multiple operational advantages, including:

✅ Real-Time Price Updates – No more manual price changes! Pricing is now updated instantly and accurately across the entire store.
✅ Increased Efficiency – Staff can focus on customer service instead of spending hours updating paper tags.
✅ Sustainability – ESL eliminates paper waste, aligning with environmentally conscious retail practices.
✅ Enhanced Customer Experience – Clear, up-to-date pricing helps shoppers make informed purchasing decisions.

Clamp and Stand Accessories
Fridge and Freezer Display

A Step Forward in Retail Innovation

The successful rollout of ESL at Dometic Australia’s flagship store marks another milestone in Bricor’s commitment to delivering cutting-edge retail solutions. By embracing digital pricing technology, Dometic now enjoys an efficient, streamlined, and visually appealing retail environment.

We look forward to bringing smart pricing solutions to more businesses, helping retailers enhance their operations and customer engagement.

Want to see the transformation in action? Visit Dometic Australia’s flagship store at 7 Nursery Avenue Clayton South, Victoria!