ESL – Electronic Shelf Label
With the development of Internet technology and display technology, smart electronic shelf labels (ESL) are showing rapid growth. The system leverages E-ink electronic paper displays and ultra-low power wireless networking technology to provide retail-friendly electronic shelf label system solutions. Industry and help supermarkets to achieve paperless management, product information management, fine inventory management, product batch and period management to help customers save a lot of labor costs, expired goods and other costs, increase sales, while improving the overall level of retail information technology.
Bricor, being an industry leader in the POS space has partnered with a renowned cloud technology innovator to bring a unique ESL system to the Australian Market. A plug-and-play solution, inclusive of integration with your POS system will see your automated ticketing system up and running in no time!
Electronic Shelf Labels for Retail Market is also divided into applications and can be used in different industries and sectors. This segmentation highlights the main demand drivers, new applications and potential areas for market expansion. By analysing the usage patterns in different industries, Bricor identified the main areas of application that should contribute to growth, as well as the challenges and opportunities specific to each sector. For example, the development of certain applications may be motivated by technological advances or legislative changes, which gives companies a clear way to adapt their strategies to market needs.
1. Grocery Retailers
This segment focuses on the use of Digital Electronic Shelf Labels (ESLs) in grocery stores and supermarkets. ESLs in this sector are used for real-time price updates, promotions, and stock information. They improve the shopping experience by displaying accurate pricing and discounts, while reducing labor costs associated with manual label changes.
2. Clothing and Apparel Stores
In the clothing and apparel sector, ESLs enhance inventory management and provide dynamic pricing for seasonal promotions and fashion trends. These labels can also display detailed product information, such as size availability, fabric type, and color, helping customers make informed purchasing decisions.
3. Electronics Retailers
The electronics retail segment benefits from ESLs by displaying product specifications, prices, and discount offers. This helps in managing high volumes of products with frequent price changes and ensures that customers have easy access to the most up-to-date information about products like gadgets, home appliances, and accessories.
4. Pharmacies and Drugstores
Electronic Shelf Labels in pharmacies and drugstores display medication prices, discounts, expiration dates, and other important details. They improve operational efficiency by updating pricing in real time, and they help customers find relevant product information quickly, contributing to a smoother shopping experience.
5. Home Improvement and DIY Stores
In the home improvement and DIY segment, ESLs are used to manage a wide variety of tools, building materials, and home accessories. These labels help display real-time pricing, promotions, and product details, especially for large and complex product categories, while streamlining the retail environment and minimizing errors from manual price changes.
6. Warehouse
Electronic Shelf Labels (ESL) are transforming warehouse management by streamlining inventory tracking and improving operational efficiency. These digital labels, typically attached to shelves or product locations, display real-time information such as stock levels, prices, or product details. In warehouses, ESLs enhance inventory accuracy by automatically updating product data, reducing human error and the need for manual updates. They also improve the speed of stocktaking and replenishment by providing instant visibility of product availability. Additionally, ESLs can help optimize space management by indicating where items should be stored, leading to better organization and faster retrieval times.
The Advantages of Bricor’s ESL System include:
- Real-time price updates (at the click of a button or tap of a finger)
- Reduction in labour cost
- Sustainability – Battery life of 5-10 years (subject to product type)
- Scalability – Our cloud-based system can support unlimited accounts/stores
- Plug and play – No installation required
- Minimal Hardware and Software requirements
- Infinite Server expansion
- Flexible Deployment (Multiple Server Options)
- Highly customisable – Design your price label display or select an existing template
- Highly compatible (Supports 200+ POS Systems)
- Data Security – AES 128-bit encryption technology
Contact us today if you require more information or click here to download our ESL Catalogue.
