The Catering Project – ESL Application

The recent multi-site hospitality installation of Electronic Shelf Labels (ESLs) for The Catering Project enhances operational efficiency, improves customer experience and mitigates risks associated with dietary and allergy requirements.

Project Overview

The Catering Project is a large hospitality group, working with some of Australia’s most prestigious corporations. To elevate their service the business has sought to implement ESL into two hospitality sites at the University of New South Wales.

Prior to the implementation of Electronic Shelf Labels (ESLs), some key challenges included the frequent need for menu updates and the associated labelling process. Additionally, there were significant health and liability concerns regarding the accurate communication of dietary and allergen information to customers.

Success and Benefits

The Catering Projects multi-site ESL Solution, has increased operational efficiency whilst reducing cost and risk for the catering business.

✅ Real-Time Updates – No more manual label changes! Menu labels are updated instantly from a PC or Smartphone.
✅ Increased Efficiency – Staff can focus on customer service instead of spending hours updating paper tags.
✅ Data Accuracy – The ESL system has minimal touchpoints and is centrally controlled, eliminating human data re-entry errors.
✅ Improved Dietary and Allergen Management Plan – The use of ESL has reduced the risk of adverse health effects by clearly displaying allergen content. Furthermore ESL minimises human error as the system eliminates data re-entry.
✅ Enhanced Customer Experience – Clear, up-to-date information helps customers make informed and healthy decisions.
✅ Sustainability – ESL eliminates paper waste, aligning with environmentally conscious practices.

A Step Forward in Retail Innovation

The successful rollout of ESL at The Catering Project marks another milestone in Bricor’s commitment to delivering cutting-edge solutions across all industries. By embracing Electronic Shelf Label technology, The Catering Project now enjoys an efficient, food safe and visually appealing solution.

We look forward to bringing ESL solutions to more businesses, helping retailers and hospitality business’ streamline their operations and customer engagement.