The Catering Project – ESL Application

The implementation of Electronic Shelf Labels (ESLs) in a restaurant and catering project for The Catering Project Company aims to enhance operational efficiency and improve the customer experience. ESLs allow for dynamic and real-time updating of menu items, prices, and promotions directly on the display screens placed at each table or service station.

Project Overview

The Catering Project is a National, multi faceted hospitality group. We are a group of world-class hospitality professionals with an enviable track record, working with some of the most prestigious clients and corporations in the world.

They do corporate in-house catering, deliverable catering, boardroom catering, conference and training catering, private events, private dining experiences, picnics, canapé & cocktail events, grazing tables, adult and kids birthday parties, boat and private charter, schools and universities – we can cater for any occasion.

Success and Benefits

The implementation of Electronic Shelf Labels (ESLs) in a restaurant and catering project for The Catering Project Company aims to enhance operational efficiency and improve the customer experience. ESLs allow for dynamic and real-time updating of menu items, prices, and promotions directly on the display screens placed at each table or service station. This technology ensures that information is always accurate, reduces manual labor in updating printed materials, and enables quick adjustments in response to market trends or menu changes. It also contributes to sustainability by eliminating the need for paper-based menus and signage.

Beyond the improved look, ESL provides multiple operational advantages, including:

✅ Real-Time Price Updates – No more manual price changes! Pricing is now updated instantly and accurately across the entire store.
✅ Increased Efficiency – Staff can focus on customer service instead of spending hours updating paper tags.
✅ Sustainability – ESL eliminates paper waste, aligning with environmentally conscious retail practices.
✅ Enhanced Customer Experience – Clear, up-to-date pricing helps shoppers make informed purchasing decisions.

A Step Forward in Retail Innovation

The successful rollout of ESL at The Catering Project marks another milestone in Bricor’s commitment to delivering cutting-edge restaurant solutions. By embracing digital pricing technology, The Catering Project now enjoys an efficient, streamlined, and visually appealing retail environment.

We look forward to bringing smart pricing solutions to more businesses, helping retailers and hospitality industry enhance their operations and customer engagement.