What is ESL?
Electronic Shelf Labels (ESL) are innovative electronic paper devices that play a crucial role in modern retail environments. These advanced tools replace traditional paper labels, showcasing dynamic product information, including pricing, promotions, and inventory data on a clear and easily readable screen. Using e-paper technology, ESLs provide a high-contrast display that is visible under various lighting conditions, allowing customers to make informed purchasing decisions effortlessly.
The integration of ESLs with the Point of Sale (POS) system enables seamless data transfer, ensuring that product information is always accurate and up-to-date. This real-time synchronisation eliminates the need for manual price changes, significantly reducing human error and labor costs associated with label updates. Retailers benefit from increased efficiency as they can implement pricing adjustments swiftly and uniformly across their stores.
Moreover, ESLs can enhance the shopping experience by providing additional product details, such as nutritional information, promotional messages, and stock availability, directly at the shelf. This vital information helps to engage customers while driving sales through timely promotions. As retailers continue to seek ways to improve operational efficiency and customer satisfaction, ESLs represent a forward-thinking solution that merges technology and consumer convenience.
In addition to their functional benefits, ESLs offer a more sustainable alternative to traditional labeling methods by reducing paper waste and the environmental impact associated with printing and disposing of paper labels. With their growing adoption across various retail sectors, ESLs are transforming the landscape of product merchandising, paving the way for smarter, more efficient retail operations.
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Bricor offers both Cloud-Based and Private/Local Server solutions tailored to meet your specific needs.
There are three components to Bricor’s Cloud-Based ESL System
- Cloud Server – A public/private cloud that stores product information.
- ESL – An Electronic Shelf Label that automatically updates the price and information of goods on the shelf.
- Base Station – A device that communicates information between the ESL and the Cloud Server.
The Advantages of Bricor’s ESL System include:
- Real-time price updates (at the click of a button or tap of a finger)
- Reduction in labour cost
- Sustainability – Battery life of 5-10 years (subject to product type)
- Scalability – Our cloud-based system can support unlimited accounts/stores
- Plug and play – No installation required
- Minimal Hardware and Software requirements
- Infinite Server expansion
- Flexible Deployment (Multiple Server Options)
- Highly customisable – Design your price label display or select an existing template
- Highly compatible (Supports 200+ POS Systems)
- Data Security – AES 128-bit encryption technology
Contact us today if you require more information.
